bpost

Paper Reach

THE CHALLENGE

How to highlight the impact of paper DM for bpost ?

THE SOLUTION

By making the reach 100% funky! To promote that paper DM still has an impact, bpost and Touch asked the Magician to create the song “Le reach, c’est chic”. Which was distributed on 45 RPM vinyl and NFC postcards to media and advertising agencies. But not only! The campaign included the platform with statistics & web tools, animated videos, folders and interviews orchestrated by our quizz master Serge De Schryver from Media Marketing.