THE CHALLENGE
How to build loyalty among Carrefour customers via personalized offers every two weeks?
THE SOLUTION
Creation of a print loyalty campaign: personalized direct mailing to reward Carrefour Bonus Card holders with personalized offers to obtain 5 € vouchers once a sufficient amount of Bonus Points is reached. Campaign includes different elements: personalized letter, flyers, coupon book, samples, …
THE RESULTS
+30%of people use their coupons
16.800.000 custom DM each year